For those who have heard about augmented reality would definitely identify Niantic Labs. They are the major developers in the field of augmented reality games for IOS and Android. By utilizing Technology Based Lists they have procured information on all the users’ needs which will aid them in developing their products.
Why they are famous among the gamers of Android and IOS:
We all know for a fact that smartphones are used for communication. They are called smartphones for a reason. They not only allow you to make calls but also give you the authority to download apps which are compatible with the operating systems. Keeping this in mind, smartphone developers concentrate on apps when they manufacture their phones. The major reason for that is the number of users (Gamers) are more. Almost 80% of the users play and download apps related to gaming. Hence, as a result, Niantic Labs saw an opportunity where they can bring in something new, which is called as Augmented Reality.
Although this wasn’t new to the technology industry, it was quite new to the mobile phone users. Niantic Labs strategically implemented this feature in all their games using Technology Email Lists. Surely the users responded positively and Niantic Labs then became a legend.
Games they offer:
In the beginning, they developed a product called “Field Trip”, which is a location-based app allowing its users to find unique things around the world. Later they were then recognized through Ingress, which was their first Augmented Reality game. They developed this game after gathering enough information from Technology Based Mailing Lists. John Hanke (CEO) focused packaging APIs aka application program interface from the game to induce developers so that they come up with the next big thing which is the famous Pokémon Go.
John Hanke saw a vision in which he knew that by developing a game around an existing one would give him the fan base it already has. Then soon Niantic collaborated with Nintendo and formed an augmented reality game called Pokémon Go. It is already famous worldwide with over a billion users currently playing Pokémon games which is available on Nintendo platforms. Later Niantic Labs launched the game on Android which had an amazing response from all the users. It became one of the most downloaded games ever on the Android platform. All thanks to the database which had the right information they needed.
They have now implemented augmented reality in their upcoming product which is Harry Potter: Wizards Unite. This will also be a huge success because every single person on the planet knows who Harry Potter is. Hence, another huge success which Niantic Labs will sure see.
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